Social media and the Internet are fueling a growing consumer awareness of companies that are eco-friendly — embracing technology and processes that are environmentally and socially sustainable. Being “green” is not just about recycling anymore. Today’s consumers expect that large companies with global influence, all the way down to small businesses and local entrepreneurs, will practice stewardship of the Earth, engage in local community activism and ethically handle corporate financial issues.
Embracing the Triple Bottom Line
Keen to this new consumer paradigm, businesses around the globe are putting triple bottom line principles into full practice. Also referred to as, “people, planet, profit,” the triple bottom line is allowing companies to produce their products and services in ways that are socially, environmentally and economically responsible
Businesses that aspire to, “do no harm and benefit all,” are becoming the companies that more and more eco-minded consumers are showing their loyalty to. By concentrating on the triple bottom line, these companies are not only helping the planet and its people, but they are helping to assure their own longevity as well.
The Triple Bottom Line: Exploring the Three Pillars of Sustainability Inforgraphic