Tesla introduces the Model X an SUV that shocks the market and does $40M in pre-sales.
When the conversation turns to electric vehicles (EVs) many begin to talk about cute sub-compact cars that may squeeze 4-5 people inside and have a range of about 100 miles, like the Nissan Leaf. Rarely does the conversation turn to sporty, luxury vehicles that can crisscross Rhode Island 6 times on a single charge. Well, that is all changing with Tesla Motors and their recent introduction of the Model X. The Model X is the first SUV offered by Tesla and is set to hit the streets in 2014, though sales have already exceeded $40M in the first few days it was offered. This announcement comes in the same year that production of Tesla Model S, an EV sedan, begins production.
According to Tesla Motors, their goal is to accelerate the world’s transition to electric mobility and based on their recent media blitz that just may happen. In their recent press release, Tesla noted that no advertising was done around the Model X, yet the term “model x” was the 3rd most searched term on Google the day of the release. This resulted in a 2,800 percent increase in traffic to teslamotors.com, where people researched the cars and placed deposits in hopes of getting one of the first few. With the family friendly and feature rich layout of the Tesla lineup, perhaps the world is ready to go electric; they were just waiting for the right vehicle to take them there.
One of the most striking features of the Model X and most notable are the Falcon Wing doors, which bring back memories of the famed DeLorean, from the movie Back to the Future. With a seating capacity for 7 and more space than the Audi Q7, the Falcon Wing doors allow easy access to the rear seat, rather than having to climb over obstacles. The Model X will go from 0 to 60 in about 4.4 seconds, which is faster than the Porsche 911 Carrera, not bad for SUV that is perfect for running to the market and picking up the kids. Other notable features include a 17 inch in dash display which has all the driver controls, web access and vehicle apps – allowing you to operate the car just like you would an IPad. With a price tag comparable to other luxury SUVs, $60,000 to $85,000, it will compete head to head with Lexus, Acura, BMW among other top brands for the family SUV market.
Going green in style will soon be available with the Model X and the other Tesla models, changing the landscape of the modern electric vehicle. No longer is an EV a cute little novelty, the EV is now a serious contender. With a range of 270 miles per charge, zero tailpipe emissions and ride worth bragging about, we are excited to see them hit the road soon.